How To Select My Focus Keywords
What keywords do you use to talk about your products and services?
Brainstorm
Step 1
Step 1
Talk To Your Sales Team
What keywords do potential customers use to describe your products and services?
Step 2
Step 2
Look At Your Competitors
View your competitors websites. Do you notice keyword phrases used often?
Step 3
Step 3
Google Search Console
What Queries are your already generating traffic from? Could you improve your position and gain more traffic?
Step 4
Step 4
Keyword Planner
Take a few of your brainstorm keyword phrases and search from them in Google's Keyword Planner. Google may suggestion more ideas.
Step 5
Step 5
Organize into themes
Take all your keyword phrases and organize them into one list. Group any similar keywords. Groups will become your keyword themes.
Step 6
Step 6
Assign a theme to a page
Find a page of content on your website for each theme. Use only one theme per page.
Step 7
Step 7
Enter your theme into the Focus Keyword box on your Yoast Plugin and start optimizing!
Enter your Focus Keyword
Step 8
Step 8